A great, brief post from our friend Julian Castelli on why it rarely makes sense to scale up a sales team without solid positioning strategy.Read More
Confidence inspires confidence during a market shakeout. Your positioning punches will land when you speak to your buyer’s emotions.Read More
Consultants aren’t for every CEO, every company, or every situation. But when leaders need to get to market quickly with the right positioning strategy, then engaging the right consultant the right way might make the difference between winning – or losing – the race.Read More
Great business stories make information more relevant and memorable. They help prospective customers understand the “why” behind the “what” that inexperienced technology sales people often spout. They create scaffolding that motivated customers build on by themselves.
So how to great business storytellers do it?Read More