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GiantLeap Blog – Positioning Strategy for B2B Innovators
  • Approach
    • The GiantLeap Approach
    • What We Deliver
  • Results
    • Clients and Case Studies
    • Resources
  • Principals
    • Chris Roon
    • Paul Reddy
  • Blog
  • Contact Us

GiantLeap Blog – Positioning Strategy for B2B Innovators

Don’t build your sales team! (until you read this)

LinkJanuary 8, 2018 Paul ReddyLeave a comment0

A great, brief post from our friend Julian Castelli on why it rarely makes sense to scale up a sales team without solid positioning strategy.Read More

great positioning

Cognitive Science: Positioning Matters

April 5, 2016 Paul ReddyLeave a comment0

Your innovative product is clearly better, or faster, or cheaper, or easier to implement. So why do your prospects hate hearing about it?Read More

positioning: punch from your toes

Positioning: Punch From Your Toes During a Market Shakeout

March 24, 2016 Paul ReddyLeave a comment0

Confidence inspires confidence during a market shakeout. Your positioning punches will land when you speak to your buyer’s emotions.Read More

Positioning Brakes

Great Positioning: Memorable, Provocative and Aspirational

March 31, 2015 Chris RoonLeave a comment0

Great positioning changes your perception of a product or service forever. It sticks in your mind. It compels you to share it with others.Read More

consultants are like pit crews

Why, When and How to Hire a Marketing Consultant

March 24, 2015 Paul Reddy3 Comments1

Consultants aren’t for every CEO, every company, or every situation. But when leaders need to get to market quickly with the right positioning strategy, then engaging the right consultant the right way might make the difference between winning – or losing – the race.Read More

positioning differentiation own a corner of the room

Own A Corner of the Room: Positioning as Differentiation

March 17, 2015 Chris RoonLeave a comment0

Imagine your category as a trade show, where you have a booth among all your competitors. Would you generate buzz, or blend in among other “me too” vendors?Read More

positioning story telling

How To Start Telling Great Business Stories

March 10, 2015 Paul ReddyLeave a comment0

Great business stories make information more relevant and memorable. They help prospective customers understand the “why” behind the “what” that inexperienced technology sales people often spout. They create scaffolding that motivated customers build on by themselves.

So how to great business storytellers do it?Read More

sales marketing positioning messaging

Does Your Company Have A Positioning Problem?

February 24, 2015 Paul ReddyLeave a comment0

Your prospects don’t “get it” and sales growth is suffering. Your team – and board – are starting to notice. Here are a few questions to ask yourself.Read More

platform sale

Are You Really Ready To Sell a Platform?

February 17, 2015 Chris RoonLeave a comment0

To help your sales team succeed at platform selling, build their confidence, and provide them with the tools and motivation to hunt for bigger game.Read More

Three Signs Your Team is Selling Too Low

February 11, 2015 Paul ReddyLeave a comment0

What happens when sales teams aren’t able to make their solutions matter to senior executives?Read More

12Next

GiantLeap

For eight years and over 70 client engagements, the principals of GiantLeap have been helping leaders of innovative technology companies develop the marketing communications that accelerate revenue growth and capture the right markets.

Phone: (650) 485-3410
E-Mail: info@giantleapllc.com
Web: www.giantleapllc.com

Recent Posts

  • Don’t build your sales team! (until you read this)
  • Cognitive Science: Positioning Matters
  • Positioning: Punch From Your Toes During a Market Shakeout
  • Great Positioning: Memorable, Provocative and Aspirational
  • Why, When and How to Hire a Marketing Consultant
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