A great, brief post from our friend Julian Castelli on why it rarely makes sense to scale up a sales team without solid positioning strategy.Read More
Great positioning changes your perception of a product or service forever. It sticks in your mind. It compels you to share it with others.Read More
Imagine your category as a trade show, where you have a booth among all your competitors. Would you generate buzz, or blend in among other “me too” vendors?Read More
Great business stories make information more relevant and memorable. They help prospective customers understand the “why” behind the “what” that inexperienced technology sales people often spout. They create scaffolding that motivated customers build on by themselves.
So how to great business storytellers do it?Read More
We strive to pass this along to all clients: positioning innovations is just plain different.Read More